As competition in the U.S. and global marketplace heightens, so does the importance of marketing and communication. Pressures in the marketplace and sweeping technological changes have altered how organizations distribute products and communicate with customers. Organizations must now include sustainability and the triple bottom line approach as decision-making tools before going to market.
Markets can also benefit from an interdisciplinary approach to the subject with the inclusions of consumer psychology, economics, communications, modern languages, and information technology.
Get a certificate in Marketing Communication from Mary Baldwin
Earn your Marketing Communication Certificate entirely online. Twenty-one semester hours (7 courses) are required for this certificate. Up to nine hours (3 courses) may be transferred from other institutions or completed by a prior learning portfolio.
Upon completing the program, you receive a Certificate in Marketing Communication and a special designation on your transcript.
Core Courses
- BUAD 230, Marketing Principles
- BUAD 338, Marketing Research
- BUAD 362, Consumer Behavior
- COMM 115, Mass Communication
- COMM 240, Principles of Advertising
- COMM 260, Principles of Public Relations
- COMM 300, Integrated Campaigns OR (an approved 300-level substitute)
Cost and Financial Aid
A great education is worth it. Here’s how Mary Baldwin helps you pay for it: Generous financial aid packages, a broad range of scholarships, transferring maximum credit hours from previous coursework or relevant work and life experiences — the list goes on. Our mission is to help you level up and bring your aspirations to life.
