Organizations’ relationship with their various stakeholders — customers, employees, communities, and shareholders — depends on the success of communication and consistency of message delivery.
Mary Baldwin’s Bachelor of Arts in Marketing and Communication takes a truly interdisciplinary approach that allows you to explore the nuts and bolts of how organizations operate and how they choose to communicate their brand through promotions, advertising, public relations, and sales functions. An understanding of why marketing communicators should apply the “triple bottom line” — people, planet, profits — as a measurement of success is integrated throughout the curriculum for a holistic marketing approach.
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Our curriculum integrates fundamental business courses that ground students in the fundamentals of business operation — accounting, finance, organizational development, and strategic marketing — with communication tools such as advertising, public relations, and personal selling. You will also have the opportunity to garner real-world experience through a supervised internship and complete a senior capstone project that will allow you to dive deeper into the marketing communication strategies utilized by an organization of your choice.
Our small classes facilitate teamwork, group discussion, and experiential learning. They are taught by committed, caring faculty who will work closely with you to achieve your academic and career goals. You’ll leave Mary Baldwin with strong critical thinking, communication skills, and a solid foundation in business and marketing.
Cost and Financial Aid
A great education is worth it. Here’s how Mary Baldwin helps you pay for it: Generous financial aid packages, a broad range of scholarships, transferring maximum credit hours from previous coursework or relevant work and life experiences — the list goes on. Our mission is to help you level up and bring your aspirations to life.
And MBU helps you fast-track your path to a marketing and communication degree with the opportunity to transfer up to 84 credits through direct course equivalents and earn up to 15 credits for work experience.